Cookie Policy
Last Updated: April 25, 2026
1. Introduction
The Wilkinson Firm, LLC ("we," "us," "our," or "Company") uses cookies and similar technologies to enhance your experience on our websites. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognize your device and remember information about your visit, such as your preferences and login status.
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for our websites to function properly. They enable core functionality such as security, network management, and accessibility. Essential cookies do not require consent and cannot be disabled.
- Session cookies for login and authentication
- Security cookies to prevent fraud and attacks
- Load balancing cookies for website performance
Analytics Cookies
We use Google Analytics 4 to collect information about how our websites are used. These cookies track:
- Pages you visit and how long you spend on each page
- Links you click and forms you submit
- Device type, browser, and operating system
- Geographic location (country and region level)
- Session duration and user flow
Analytics cookies require your consent before being loaded. Our consent banner allows you to accept or decline analytics cookies.
Preference Cookies
These cookies remember your choices and preferences to provide a personalized experience:
- Language and region preferences
- Display settings and accessibility options
- Cookie consent preferences
4. Google Analytics
We use Google Analytics 4 (GA4) to analyze website traffic and user behavior. GA4 helps us understand:
- How many people visit our websites
- Which pages are most popular
- How users navigate through our content
- How to improve user experience
GA4 Cookie Information
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Stores a unique user identifier | 2 years |
| _ga_* | Stores session and conversion data | 2 years |
| _gid | Tracks unique session ID | 24 hours |
Google Analytics stores your data securely and does not share it with other organizations. For more information, visit the Google Privacy Policy.
5. Consent Management
Consent Banner
When you first visit our websites, you will see a consent banner at the bottom of the page. The banner allows you to:
- Accept: Enable both essential and analytics cookies
- Decline: Enable only essential cookies; analytics cookies will not load
Consent Cookie
Your consent choice is stored in a cookie called twf_analytics_consent that expires after 365 days. You can change your preferences at any time by clearing this cookie or visiting this page again.
Your Consent Choice
If you have not yet made a choice, analytics cookies will not load until you do. Your explicit consent is required before any analytics data is collected.
6. How to Manage Cookies
Browser Settings
Most web browsers allow you to control cookies through browser settings. You can typically:
- Accept or reject all cookies
- Accept only certain types of cookies
- Delete cookies when you close your browser
- View detailed cookie information
Note: Disabling cookies may affect the functionality and user experience of our websites.
Cookie Consent Links
You can adjust your cookie preferences at any time by:
- Clicking the consent banner buttons (if visible)
- Clearing your browser cookies and revisiting the site
- Contacting us directly (see Section 9)
Google Analytics Opt-Out
You can also opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Extension.
7. Cookie Duration
Cookies have different expiration times:
- Session Cookies: Automatically deleted when you close your browser
- Persistent Cookies: Remain on your device until they expire or you manually delete them
- Consent Cookie: Remains for 365 days from the date you made your choice
8. Third-Party Cookies and Links
Our websites may contain links to third-party websites. We are not responsible for their cookie practices. When you click an external link, that website's cookies policy applies.
Third-party service providers we use may set their own cookies:
- Google Analytics: Places analytics cookies on your device
- HubSpot: May set cookies for form and CRM functionality
- Calendly: May set cookies for scheduling functionality
9. Data Privacy and GDPR Compliance
Our cookie practices comply with:
- GDPR (EU): We obtain explicit consent before loading analytics cookies
- CCPA (California): You have the right to know what information is collected and opt out
- LGPD (Brazil): We collect data only with your consent
For more details about how we handle your data, please review our Privacy Policy.
10. Contact Us
If you have questions about our cookie practices or wish to manage your preferences, please contact us:
The Wilkinson Firm, LLC
Email: [email protected]
Phone: (252) 916-3982
Website: thewilkinsonfirm.com
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or technology. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of our websites constitutes your acceptance of any updated Cookie Policy.